As personalization becomes the cornerstone of successful marketing and AI fuels it— the question everyone seems to ask is: Who will develop an AI agent to take this share of the market?
The answer might be Adobe. Like everything creative-related, Adobe seems to have its eye on agentic AI for powering online marketing.
With new offerings such as Adobe Journey Optimizer and Adobe Customer Journey Analytics, Adobe will help companies create profiles of different types of users who arrive on their website and tailor their AI experience accordingly.
The technology will analyze the users’ behavior and the channel they are using to create personalized experiences.
Marketing: The Personalized Experience.
We can safely say that marketing is about personalization and who can provide the best experience. In light of this, Adobe and many companies are pushing AI as the lynchpin of personalized experiences. And for good reason— they have the power to analyze.
However, will these experiences live up to the hype or pass like a fad? Maybe not. AI seems to be here to stay and elevate the tech world.