Author: PRNEWSWIRE

Marketers embracing Agentic AI report up to 23% higher campaign performance, as 60% of consumers now expect AI-powered brand experiences. NEW YORK, July 30, 2025 /PRNewswire/ — Netcore Cloud, a global MarTech leader, has unveiled its State of MarTech 2025 report, spotlighting the transformative rise of Agentic AI. Analysing over 1,000 top-performing campaigns executed across global brands, the report reveals that early adopters of Agentic AI have achieved 2X conversions. Agentic AI is emerging as the marketer’s most powerful ally—automating workflows, running campaigns autonomously, and making decisions in real time at the speed of consumer intent. The report maps how intelligent AI agents…

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Exclusive Media Planning Platform Gives Ad Buyers Real-Time, Actionable Data to Optimize Multichannel Campaigns Key Takeaways: NEW YORK, July 29, 2025 /PRNewswire/ — Following a six-month trial period involving more than 2,000 local advertisers, Spectrum Reach today announced the full market availability of Spectrum Reach Architect. This proprietary, AI-driven platform simplifies media planning for advertisers by seamlessly delivering optimal TV, digital and streaming recommendations for maximum efficiency and effectiveness. Informed by historical performance from tens of thousands of campaigns and drawing from Spectrum Reach’s exclusive, privacy-focused first-party data insights, including from the Spectrum TV App, the most-viewed streaming service in the U.S. on…

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Leader in trusted software development and deployment scales to meet customer demand, deepens security investments, and celebrates its thriving culture with Great Place to Work® certification KIRKLAND, Wash., July 30, 2025 /PRNewswire/ — Chainguard, the secure foundation for software development and deployment, today announced the appointment of Quincy Castro as Chief Information Security Officer (CISO) and Eyal Bar as Chief Financial Officer (CFO). The company also announced the promotion of Grace Shiell to Vice President of People and shared its recent certification as a Great Place to Work®. These milestones come as Chainguard continues to scale rapidly to meet increasing demand for its trusted open source artifacts. “Quincy and…

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MUMBAI, India, July 29, 2025 /PRNewswire/ — Fractal (www.fractal.ai), a global provider of artificial intelligence solutions to Fortune® 500 enterprises, today announced the launch of Cogentiq, an innovative agentic AI platform designed to translate AI excitement into measurable enterprise performance. Cogentiq accelerates product development and enhances operational agility through pre-built agents, intuitive tools, seamless connectors, and robust governance – all integrated within a powerful low-code framework. Despite enthusiasm around AI, enterprises often struggle to translate potential into tangible results. Traditional analytics and automation tools remain constrained by data silos, rigid workflows, and dependence on technical expertise – limiting the speed and effectiveness of decision-making. Cogentiq…

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Sophie for ServiceNow brings AI-powered visual automation to the Now Platform, enhancing resolution, reducing costs, and scaling service experiences across field and customer environments NEW YORK, July 29, 2025 /PRNewswire/ — TechSee, a global leader in visual agentic AI, today announced a strategic partnership with ServiceNow, launching native integration of its flagship platform, Sophie AI, within the Now Platform. Through this collaboration, ServiceNow customers can now embed real-time visual diagnostics, guided automation, and AI-powered visual assistance directly into their ServiceNow workflows – transforming how issues are identified, resolved, and prevented. TechSee is now a certified ServiceNow partner, with Sophie for ServiceNow soon to be listed on the ServiceNow…

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Actian launches Confidata Index to help organizations benchmark data maturity and identify next steps for AI success ROUND ROCK, Texas, July 29, 2025 /PRNewswire/ — Actian, the data division of HCLSoftware, today released findings from the Actian State of Data Governance Maturity 2025 research, revealing organizations significantly overestimate their data governance maturity despite widespread challenges.¹ In response to these findings, the company launched the Actian Confidata Index, an assessment tool that provides objective benchmarking and personalized recommendations to help organizations strengthen data governance and AI capabilities. “Our global survey reveals a compelling paradox: AI acts as both a critical driver and a primary challenge for data…

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Foster synergy, streamline workflows, and shorten time-to-market with new AI-driven tools and enhancements to Ansys simulation technology / Key Highlights PITTSBURGH, July 29, 2025 /PRNewswire/ — Ansys, now part of Synopsys, (NASDAQ: SNPS) today announced 2025 R2, featuring new AI-powered capabilities across the portfolio that accelerate simulation and expand accessibility. R2 also delivers enhanced solvers, streamlined workflows, and improved engineering agility with expanded Python compatibility and on-demand cloud computing. Ansys technology drives impact by enabling teams to scale models, explore more innovative design possibilities, and make intelligent product decisions earlier, from next-generation satellites to datacenter design. “Ansys simulation is the touchstone of reality when it comes to…

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The AGNTCY project delivers foundational components for AI agent discovery, secure messaging and cross-platform collaboration SAN FRANCISCO, July 29, 2025 /PRNewswire/ — The Linux Foundation, the nonprofit organization enabling mass innovation through open source, today welcomed the AGNTCY project, an open source infrastructure that enables discovery, identity, messaging, and observability among AI agents from different vendors and frameworks. Cisco, Dell Technologies, Google Cloud, Oracle, and Red Hat have joined as formative members of the AGNTCY project under Linux Foundation governance. Initially open sourced by Cisco in March 2025, with collaboration from LangChain and Galileo, AGNTCY has grown to include more than 75 supporting companies and provides…

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InMarket Launches Unified Measurement Solution to Help Manage Spend, Accelerate Omni-Channel Performance and Maximize Incremental Outcomes in Real-Time AUSTIN, Texas, July 29, 2025 /PRNewswire/ — InMarket, the leader in real-time marketing and measurement, today launched Unified Measurement, a groundbreaking, holistic, AI-powered solution. This innovation is a next generation of media mix modeling and AI scenario planning with real-time in-flight campaign optimization and incrementality, uniquely providing marketers with a single platform to accelerate advertising effectiveness and incremental sales. Unified Measurement directly addresses key challenges marketers face, including fragmented and delayed data from omni-channel marketing efforts and the inability to create scenario plans and decisions…

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PHILADELPHIA, July 29, 2025 /PRNewswire/ — dbt Labs, the leader in standards for AI-ready structured data, today announced it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS). The agreement will expand technical integrations across services including Amazon Redshift, Amazon Athena, and Amazon SageMaker Lakehouse, while also expanding AWS Marketplace availability to simplify access and procurement for enterprise customers. “By deepening our collaboration with AWS, we’re giving organizations even more flexibility to choose dbt, the standard for AI-ready structured data, as the transformation engine behind their AI initiatives,” said Shawn Toldo, VP of Worldwide Partner Ecosystem at dbt Labs. “Together, we’re meeting customers…

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