Scanbot SDK has introduced a new design system and as a result has redesigned its website and company logo.
BOON, Germany, Sept. 6, 2023 /PRNewswire/ — The company started in 2011 with the goal of revolutionizing document management. In 2014, it released the consumer app “Scanbot” for scanning documents. The Scanbot Software Development Kit (SDK), a B2B scanning solution, followed in 2017 and proved very successful. For this reason, since 2020 Scanbot SDK focuses exclusively on the needs of companies.
Christoph Wagner , CEO of Scanbot SDK , explains the rationale behind the new design: “The strategic shift from B2C to B2B has allowed us to focus on high quality and reliable solutions for businesses. Today, we’re proud to count many industry-leading companies among our customers, including DocuSign, Deutsche Bahn, Telekom, AXA, Aflac, Motive, and Rimi Baltic. Your trust is evidence of the quality and reliability of our products. We want to reflect that with the new brand design.”
Part of the new design is the revised color palette. The well-known Scanbot SDK red was retained, but five functional colors were added. They communicate important information and actions to users.
The typography has also been adjusted: Scanbot SDK switches from Fira Sans , a rather informal font, to Inter, which looks serious and robust. Inter is a sans serif font designed to be readable on screens of all sizes.
The final piece of the Scanbot SDK rebranding puzzle is the new company logo. The four circles in striking red contain right angles that together indicate the viewfinder of a camera. The empty space between the circles is reminiscent of a camera flash. These details succinctly convey what Scanbot SDK is all about: fast and accurate data capture and extraction. The new logo increases the company’s recognition value and strengthens the positioning of Scanbot SDK as a trustworthy authority in the B2B area.
Christoph Wagner elaborates: “This rebranding is more than just a visual refresh: it reflects our continuous development and our commitment to a first-class user experience. We are pleased to be able to present Scanbot SDK in a new light and look forward to the response from our customers.”
All of these changes were also incorporated into the Scanbot SDK website redesign. Not only has their appearance been completely revised, the user-friendliness has also been significantly improved: https://scanbot.io/de .
CONTACT: Niklas Kreck , press@scanbot.io , +49 (0)228 94800044
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