Quantilope launches an innovation hub to empower clients with early-stage product development to gauge expert insights and foster client relationships.
Modern consumers demand a highly distinct relationship from brands. And even when it’s the traditional transactional ones, they want it on their terms.
They want their pain points heard and feedback applied across brand services and solutions- the very foundations of customer-centric marketing strategies.
Quantilope, an automated consumer research tech provider, has realized this urgent need for a relational approach to marketing and sales.
And as a solution, they’ve launched an innovation hub, Quantilabs, which empowers its clients to be a significant support across product development.
In a simpler sense, customers can now participate in the early product development phase before their products launch into the market. This will allow customers to co-create Quantilope’s innovative solutions and offer real-time direct feedback, so that any tweaks and improvements take place as quickly.
By giving our clients direct access to our R&D pipeline, we’re transforming them from passive users into active co-creators who help shape the tools that will power their future research.
-asserts Quantilope’s CTO.
The lab will hold a diverse range of underdeveloped products that stem from client requests, feedback loops, and inspiration sprints. Each idea then becomes a part of this cluster within the innovation hub.
The ideas that are transformed into actual products and released are dependent on user feedback and the final testing outcomes. Customers can experiment with specific features or demand access to existing innovations and take them out for a test drive.
As the leader in consumer research, Quantilope hopes to lead innovation across all its stages. And ascertain that each developed solution is fine-tuned to survive real-world challenges and shortcomings.