Good news for marketers with an Apple Ecosystem, Bloomberg’s Mark Guzman has reported that Apple will be launching a new service that is internally called ‘Confetti’.
Confetti will help users plan and launch events. This is a “new” way of inviting people to functions, parties, and meetings.
This app is supposedly going to help people arrange and manage in-person events. 9to5Mac reported the new service after finding the code in the iOS 18.3 beta code.
Good News for B2B Marketers.
Since events drive a lot of engagement and leads, this is especially good for marketers who build a list on this app. Of course, this could be an Apple-exclusive product. This means only Apple users can invite and be invited but let’s see if others can be managed through an Email list.
This app, if used with some creativity, can be a powerful tool for marketers and PR teams who host events(big or small) and manage them.