New collaboration will ensure that promoted products are actually on shelves—enhancing customer trust and driving measurable campaign ROI. WINSTON-SALEM, N.C., July 22, 2025 /PRNewswire/ — Inmar Intelligence, a data-driven technology company, and Upshop, a leading provider of store execution and inventory solutions, today announced a strategic partnership that redefines the connection between marketing and advertising with onsite product management. This collaboration seamlessly integrates Inmar’s shopper-facing platforms, including e-commerce, retail media, promotions, and loyalty, with Upshop’s back-of-house capabilities in inventory, order fulfillment, made-to-order, and fresh item management. According to the World Federation of Advertisers, 82% of leaders in advertising and marketing feel that budgets are under…
Author: PRNEWSWIRE
Adweek’s 2024 Breakthrough Media Agency strengthens Brainlabs’ AI-driven Real Intelligence approach with proven cross-channel expertise NEW YORK and LOS ANGELES, July 22, 2025 /PRNewswire/ — Brainlabs, the AI-enabled independent media agency, today announced the strategic acquisition of Exverus Media, a highly decorated Los Angeles-based media agency recognized as Adweek’s 2024 Breakthrough Media Agency of the Year. The move significantly enhances Brainlabs’ full-funnel media capabilities in the U.S. which, combined with its existing team and products, will allow it to operate as a single agency of record for all media channels. It also marks Brainlabs’ expansion into the West Coast market completing a coast to coast presence. The…
CLEARWATER, Fla., July 22, 2025 /PRNewswire/ — PostcardMania, the $119 million marketing technology firm with over 395 staff, continues to expand its tech-driven direct mail division, PCM Integrations, by recently launching a no-code direct integration to its already robust direct mail automation offerings. This easy-to-generate technology gives marketers and business owners alike the ability to automate trigger-based mailers such as postcards, letters, brochures, or snap-aparts, from anywhere within their sales funnel with just a few simple clicks — no programming experience needed. This code-free integration, known as a webhook, is a one-way application that automatically sends real-time data when a specific event occurs, allowing disparate applications,…
Leading CTV and OTT network achieves cleaner traffic, safeguarding advertiser confidence by removing 11% invalid traffic with Anura’s ad fraud solution. MIDDLETOWN, Del., July 22, 2025 /PRNewswire/ — Engage Media TV, a leading CTV and OTT ad network, has uncovered and removed 11% of hidden invalid traffic (IVT) in under 30 days using Anura’s advanced ad fraud detection technology. This success has enabled Engage Media to enhance traffic quality, strengthen advertiser trust, and scale operations with confidence. The company’s biggest challenge was combating IVT from bot farms and spoofed apps, which skewed data and misled optimization efforts. This fraudulent traffic not only impacted revenue but also risked the…
MIAMI, July 22, 2025 /PRNewswire/ — Trax, a leading global provider of paperless aviation maintenance and engineering software products, announced the expansion of its agreement with JetBlue Airways to include an additional eMobility app and Trax’s cloud hosting solution. JetBlue’s adoption of supplementary Trax technologies is part of the company’s modernization vision to completely digitize the processes of its TechOps function. JetBlue presently relies on Trax’s solutions to manage the airworthiness and regulatory compliance activities of its growing fleet of more than 280 aircraft. The addition of Trax solutions to JetBlue’s agreement demonstrates the ease of bundling Trax’s offerings to multiply customer…
WASHINGTON, July 22, 2025 /PRNewswire/ — Ecosystems, the pioneer of the Customer Value Management (CVM) category, is excited to announce the launch of ViViEN™ 2.0 – the next generation of its groundbreaking Virtual Value Engineer. This advanced AI agent transforms how GTM teams engage across the full customer value lifecycle by establishing a collaborative workspace that aligns provider solutions with customer needs, capturing each partnership through the lens of measurable value. ViViEN™ 2.0: The Evolution of GTM Intelligence ViViEN™ 2.0 is built on the principle that value isn’t just presented to customers—it’s co-created with them. Part AI agent and part architecture, ViViEN™ acts as a…
The new initiative offers resellers and technology partners structured support, incentives, and enablement tools to accelerate growth in enterprise connectivity. SAN FRANCISCO, July 22, 2025 /PRNewswire/ — SIMO, a global leader in virtual SIM and multi-carrier connectivity solutions, today announced the launch of the SIMO Alliance Program. The initiative is designed to equip resellers, distributors and technology partners with the resources they need to grow in the connected enterprise market. “We’re entering a new phase of growth at SIMO, and the SIMO Alliance Program reflects our dedication to making our partners successful,” said Eric Plam, chief revenue officer at SIMO. “By offering a transparent,…
Empowering Its Teams with Smarter AI-Powered Tools to Serve Clients:Boosting Productivity, Creativity, and Decision Making AUSTIN, Texas, July 22, 2025 /PRNewswire/ — Hahn has launched three high-impact marketing solutions that all effectively integrate different forms of AI automation while maintaining brand authenticity and trust. The new offerings—focused on Data Marketing Services, Web-AI Development, and Influencer Marketing—are the latest evolution of Hahn’s proprietary IP and strategic expertise. Every solution comes with a bold promise: Measurable impact. Hahn launches three high-impact marketing solutions that all effectively integrate different forms of AI automation. “This isn’t just an expansion. It’s a transformation,” said CEO and Principal Jeff…
BOULDER, Colo., July 22, 2025 /PRNewswire/ — Cloud Campaign, the leading white-label social media management platform, is making it easier than ever for vertical SaaS companies and digital platforms to integrate social media management directly into their products. The company’s OEM solution now powers social media tools for more than 70,000 small businesses, reflecting its growing role as the engine behind leading SaaS platforms. While not a new offering, Cloud Campaign’s OEM platform has quickly become its fastest-growing product line, achieving over 400% year-over-year growth in 2024. By partnering with SaaS companies to integrate scheduling, content creation, approvals, analytics, and AI-powered workflows, Cloud Campaign…
WASHINGTON, July 22, 2025 /PRNewswire/ — Cyberstar, the premier DoD cyber workforce compliance automation platform, today welcomed Dr. Diane M. Janosek, PhD, Esq., CISSP, to its Board of Advisors. Dr. Janosek’s appointment brings exceptional cybersecurity policy and compliance expertise from the highest levels of the Defense Intelligence Community. As a former Defense Intelligence Senior Executive Service member (2012-2024), Dr. Janosek led compliance initiatives across critical national security organizations. Her tenure at the National Security Agency included serving as Deputy Director of Compliance, where she oversaw cybersecurity framework implementation, and as Commandant of the National Cryptologic University, advancing cyber workforce development. Dr. Janosek also served as the first Chief Legal Officer of the…