New market research series illustrates the impact of AI on telecoms CAMPBELL, Calif., July 23, 2025 /PRNewswire/ — Mobile Experts Inc. completed a series of surveys, research reports, and models surrounding the impact of AI on mobile networks this month. This comprehensive exercise looked at multiple aspects of Artificial Intelligence and Machine Learning, from its tendency to create telecom traffic and potentially clog up the 5G network to the ability of AI/ML to add capacity to the 5G network via improved optimization. The first step in the Mobile Experts analysis was to investigate the adoption of AI assistant applications in smartphones. Initial usage such…
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Integration of Data Axle’s scaled identity data empowers Dynata’s clients with enhanced precision and privacy in audience engagement DALLAS, July 22, 2025 /PRNewswire/ — Data Axle, a leader in data solutions that drive meaningful connections between companies and people, today announced a significant expansion of its agreement with Dynata, the trusted source for reliable and accurate first-party consumer data. This reinforced agreement provides Dynata with unparalleled access to Data Axle’s privacy-compliant match key file — a vast repository of over two billion digital identifiers that serve as the essential, robust connective tissue between consumer signals and truly actionable intelligence. More than an expansion, this is…
Enhanced platform emerges from private beta with creator discovery, custom tasks, and performance insights PHOENIX, July 22, 2025 /PRNewswire/ — Social Strudel today announces the public relaunch of the first platform to gamify micro-influencer marketing, emerging from private beta with enhanced features that give brands full control over creator advocacy. The global influencer marketing industry, valued at $21.1 billion in 2023, continues shifting toward authentic micro-influencer partnerships, and Social Strudel’s point-based system links rewards directly to brand-defined tasks while opening new earning opportunities for creators. Early adopters from the private beta have praised Social Strudel’s ease of use in overwhelmingly positive reviews, with many…
The addition of AI strategist, Liat Ben-Zur, and veteran BFSI leader with extensive APAC and Middle East experience, Anshu Sharma Raja, aligns with the company’s strategic priorities in driving high-impact verticalized AI transformation and market differentiation EDISON, N.J., July 22, 2025 /PRNewswire/ — AI & Analytics company, C5i, announced the addition of two exceptional leaders—Liat Ben-Zur and Anshu Sharma Raja—to its Strategic Advisory Board (SAB). Their appointments mark a pivotal step in C5i’s next phase of growth, sharpening its deep tech offerings, advancing verticalized AI playbooks and differentiated market offerings, and amplifying business impact for clients globally. Liat Ben-Zur, AI and digital transformation strategist and CEO of LBZ…
CHEYENNE, Wyo., July 22, 2025 /PRNewswire/ — Teramind, a leading provider of Insider Risk Management (IRM), Data Loss Prevention (DLP), and Workforce Productivity solutions, today announced two major milestones in its strategic collaboration with Amazon Web Services (AWS): the availability of its award-winning SaaS platform on AWS Marketplace, and its enrollment in the AWS Independent Software Vendor Accelerate (ISV-A) Program. These recent advancements highlight Teramind’s commitment to a cloud-first strategy, further strengthening its dedication to providing secure, scalable, and effortlessly deployable solutions to enterprises and government organizations around the globe. By making Teramind available on AWS Marketplace, customers benefit from a streamlined procurement…
New collaboration will ensure that promoted products are actually on shelves—enhancing customer trust and driving measurable campaign ROI. WINSTON-SALEM, N.C., July 22, 2025 /PRNewswire/ — Inmar Intelligence, a data-driven technology company, and Upshop, a leading provider of store execution and inventory solutions, today announced a strategic partnership that redefines the connection between marketing and advertising with onsite product management. This collaboration seamlessly integrates Inmar’s shopper-facing platforms, including e-commerce, retail media, promotions, and loyalty, with Upshop’s back-of-house capabilities in inventory, order fulfillment, made-to-order, and fresh item management. According to the World Federation of Advertisers, 82% of leaders in advertising and marketing feel that budgets are under…
Adweek’s 2024 Breakthrough Media Agency strengthens Brainlabs’ AI-driven Real Intelligence approach with proven cross-channel expertise NEW YORK and LOS ANGELES, July 22, 2025 /PRNewswire/ — Brainlabs, the AI-enabled independent media agency, today announced the strategic acquisition of Exverus Media, a highly decorated Los Angeles-based media agency recognized as Adweek’s 2024 Breakthrough Media Agency of the Year. The move significantly enhances Brainlabs’ full-funnel media capabilities in the U.S. which, combined with its existing team and products, will allow it to operate as a single agency of record for all media channels. It also marks Brainlabs’ expansion into the West Coast market completing a coast to coast presence. The…
CLEARWATER, Fla., July 22, 2025 /PRNewswire/ — PostcardMania, the $119 million marketing technology firm with over 395 staff, continues to expand its tech-driven direct mail division, PCM Integrations, by recently launching a no-code direct integration to its already robust direct mail automation offerings. This easy-to-generate technology gives marketers and business owners alike the ability to automate trigger-based mailers such as postcards, letters, brochures, or snap-aparts, from anywhere within their sales funnel with just a few simple clicks — no programming experience needed. This code-free integration, known as a webhook, is a one-way application that automatically sends real-time data when a specific event occurs, allowing disparate applications,…
Leading CTV and OTT network achieves cleaner traffic, safeguarding advertiser confidence by removing 11% invalid traffic with Anura’s ad fraud solution. MIDDLETOWN, Del., July 22, 2025 /PRNewswire/ — Engage Media TV, a leading CTV and OTT ad network, has uncovered and removed 11% of hidden invalid traffic (IVT) in under 30 days using Anura’s advanced ad fraud detection technology. This success has enabled Engage Media to enhance traffic quality, strengthen advertiser trust, and scale operations with confidence. The company’s biggest challenge was combating IVT from bot farms and spoofed apps, which skewed data and misled optimization efforts. This fraudulent traffic not only impacted revenue but also risked the…
MIAMI, July 22, 2025 /PRNewswire/ — Trax, a leading global provider of paperless aviation maintenance and engineering software products, announced the expansion of its agreement with JetBlue Airways to include an additional eMobility app and Trax’s cloud hosting solution. JetBlue’s adoption of supplementary Trax technologies is part of the company’s modernization vision to completely digitize the processes of its TechOps function. JetBlue presently relies on Trax’s solutions to manage the airworthiness and regulatory compliance activities of its growing fleet of more than 280 aircraft. The addition of Trax solutions to JetBlue’s agreement demonstrates the ease of bundling Trax’s offerings to multiply customer…