Author: Brett Hansen

Companies in 2023 are reevaluating their investments from the past year. From slashing their marketing budgets to increasing employee layoffs, executives are uncertain about how to weather the storm of a looming recession—and for good reason. Without a strong data foundation, business leaders are at risk of making poor business decisions that can halt their company’s growth. Bad data leads to bad decision-making, and when 77% of U.S. companies rely on data to make their everyday decisions, they must choose a trustworthy and agile platform that fits their needs. Additionally, this technology must act as a collaborative tool for IT and business…