Author: Ciente Editorial Team

You were Google’s first Head of Product Marketing and have led three successful startups. Could you share a bit about yourself and your career trajectory? Like so many other Americans, I am an immigrant to the United States and grew up in Calcutta, India. I first came to the country for college in the late 80s and, after obtaining my bachelor’s and master’s degrees from MIT, I spent a brief stint as a chip designer at Analog Devices. I then spent a few years doing management consulting with McKinsey & Co. where I was able to learn the basics of…

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If you’re investing more time in technology than it’s freeing up for you- is it an investment or a mere liability? We’ve all had our fair share of experiences with complicated technologies that make most of us want to pull our hair out. It’s frustrating, to say the least. We’ve also had experiences that are the polar opposite- they make life easy. These platforms and technologies are smooth and intuitive. You get what you need without racking your brains too hard. Simplicity wins in the digital world. Your customers want seamless experiences with the products and services they interact with;…

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