MMA Impact returns triumphantly with a hot topic: “AI-Powered Business Innovation: Navigating Impact.” This return is causing consternation in the marketing industry since this year’s major event on contemporary marketing is expected to bring forward essential subjects in the profession.
HO CHI MINH CITY, Vietnam, Oct. 16, 2023 /PRNewswire/ — MMA Impact, an annual worldwide event held by MMA Global, is regarded as a “monumental event” keenly anticipated by the marketing industry. This event, which is scheduled to take place on October 26, 2023, at the InterContinental Saigon Hotel, will represent a big step forward in MMA Global’s adventure in Vietnam as well as the amazing growth of contemporary marketing in the Vietnamese market.
MMA Impact 2023 is drawing several C-level executives and high-ranking managers from big local and worldwide businesses, building on the success of past seasons. Over 400 people are anticipated to attend, representing big companies such as Abbott, Coca-Cola, Grab, Masan, SABECO, Samsung, Suntory Pepsico, Unilever, and others.
MMA Impact 2023, in particular, is an event where top industry executives come, engage, and discuss the newest ideas and initiatives. In addition to the most in-depth insights in the area, the event offers a stimulating venue for energetic networking and business matchmaking. Attendees will get the opportunity to meet industry executives, managers, and marketing specialists, establish partnerships, and explore collaborative prospects.
Explore the trending themes at MMA Impact 2023.
The persistent excitement around MMA Impact 2023 is not a coincidence. Top executives and recognized specialists will give profound insights into many sectors from multi-dimensional views. This is the time for marketers to reflect on the industry’s developments over the last year and plan their company for 2024.
The speakers will dig into topical subjects related to contemporary marketing. This year, three in-depth conversation topics will be held concurrently in three different rooms throughout the afternoon. Attendees may choose their preferred room and theme depending on their preferences.
Room 1- Commerce & AI Transformation Nexus: Artificial Intelligence, the Future of Commerce, Retail Communication, and Revolution are keywords that will be repeated in room 1, focusing on how technology in this era transforms marketing.Room 2 – Smarties Spotlights & Innovation-Powered AI: Attendees will review and hear expert analyses of the most outstanding advertising campaigns of the year listed in the Smarties nominations, ranging from leading companies to rising startups. Complex challenges and the seamless collaboration between human creativity and technology to find solutions will be shared.Room 3 – Marketing Mastermind & Branding Symposium: Bringing a breath of fresh air along with diversity in content, the keynote and panel discussion will span from Financial Technology and advertising Strategy to Data-Driven Decision-Making. Mainly is the exclusive sharing from Kantar on Brand Rankings.
Aside from these topical themes, MMA Impact 2023 provides a chance to learn the success secrets of award-winning marketing strategies at Smarties Awards Vietnam 2023.
On the same day as the MMA Impact 2023 event, marketers will meet for the SMARTIES Awards Vietnam 2023 to award the year’s top campaigns and to highlight innovation and diversity in the marketing sector in Vietnam.
SMARTIES AWARDS 2023 – VIETNAM SHORTLIST
PURPOSE DRIVEN MARKETING
Brand Purpose / Activism
GENERALI VIETNAM and DENTSU X / DENTSU
GENERALI – THUONG MINH MOT TI, CHO DOI NHU YNestlé Vietnam and Ogilvy & Mather Vietnam
HOW A VALUE OF SPORT BROKE A TRADITIONAL VIETNAMESE PREJUDICE ABOUT SUCCESSBiti’s and dentsu Redder
How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 secondsNestlé and Ogilvy & Mather Vietnam
How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 ProvincesMondelez International and Publicis Worldwide
KINH DO See Kinh Do Give TetKimberly Clark and Mindshare Vietnam / WPP
Kotex Fights Back Period Stigma – Bloody Awesome SeriesCho Tot and Cho Tot
New Lease of Secondhand
Diversity & Inclusion
Grab Vietnam and Grab Vietnam
GrabConnect – Digitalising Vietnam’s Farm-to-Door Supply ChainMondelez International and Publicis Worldwide
KINH DO See Kinh Do Give TetL’Oreal and Starcom
L’OREAL Chính Nữ 2.0L’OREAL VIETNAM and XYZ SAIGON
MAYBELLINE 3.0 – EVERY FLAW IS A 10Nestlé and Publicis Groupe / Publicis Worldwide
NESCAFÉ CAFÉ VIỆT Strong Coffee for Strong-minded MenSamsung and Leo Burnett
SAMSUNG QLED Work Cup
Social Impact Marketing
ABBOTT/ Ensure Gold and Publicis Worldwide / Publicis Worldwide VietNam
ENSURE GOLD Go Ahead Stronger, TogetherBiti’s and dentsu Redder
How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 secondsBayer and Carnival Entertainment
Igniting the Agricultural Revolution Bayer Vietnam Leads the Way!Grab Vietnam and Grab Vietnam
MYNAME Promocodes – Turning Grab Transport Drivers into GrabFood Affiliate MarketersSamsung and Leo Burnett
SAMSUNG QLED Work CupSamsung and ASATSU-DK VIETNAM INC
Samsung Sustainability Campaign 2023Techcombank and CLICKMEDIA / CLICKMEDIA JSC
Techcombank Marathon 2022
MARKETING IMPACT
Brand Experience
Grab Vietnam and Mindshare Vietnam / WPP
Grab Weather Rescue – A Novo “Skincare” Solution For This SummerGHTK and dentsu Redder
How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customerMondelez International and Publicis Worldwide
LU Mother’s DayCho Tot and Cho Tot
New Lease of SecondhandMondelez International and Publicis Worldwide
OREO Blackpink in Your OreoThread & Needle (Kim Chỉ) Agency and Thread & Needle (Kim Chỉ) Agency
Panasonic Indoor Air Quality Communication CampaignSamsung and Leo Burnett
SAMSUNG GALAXY A The Ungaming Gaming Campaign
Instant Impact / Promotion
Lotteria and GrabAds / GrabAds Vietnam
Blending brand and performance marketing, Lotteria differentiate in a competitive marketHeineken and Leo Burnett
HEINEKEN SILVER Cancel ProofVietnam International Bank and TKL Corporation
How The Masked Singer VN successfully vocalize VIB’s brand message and enrich its customers experienceNutifood Company and Mindshare Vietnam / WPP
Nutifood GrowPLUS+ Super MomSamsung and Starcom
SAMSUNG GALAXY Z Curate Your Flex ModePhu Nhuan Jewelry Joint Stock Company (PNJ) and Phu Nhuan Jewelry Joint Stock Company (PNJ) / Phu Nhuan Jewelry Joint Stock Company
“Choose your own offer, Shine your way forever” CampaignPhu Nhuan Jewelry Joint Stock Company (PNJ) and Phu Nhuan Jewelry Joint Stock Company
“God of Wealth season, Spread fortune comes prosperity” Campaign
Customer Journey Marketing – Lead Generation / CRM
ABBOTT/ Ensure Gold and Spark Foundry
ENSURE GOLD – Go Ahead Stronger, TogetherABBOTT and Hakuhodo SAC
ENSURE GOLD VU LAN 2022 CAMPAIGN – An emotional journey to regain user recruitment momentumHeineken and Leo Burnett
HEINEKEN SILVER From Gems to SilverPernod Ricard and Dentsu Creative
Pernod Ricard: Raising the bar 11x on Lifetime valueTECHCOMBANK and Mindshare Vietnam / WPP
TECHCOMBANK CASAVietjet and PMAX
VIETJET – Personalization with Real-time Data
Product and / or Service Launch
Sabeco and Ogilvy Vietnam
BSG Chill – Turning Around A Beer Brand By Not Acting Like A Beer BrandURC Vietnam and Leo Burnett
C2 Why Overheat?L’OREAL VIETNAM and XYZ SAIGON
MAYBELLINE 3.0 – EVERY FLAW IS A 10Perfetti Van Melle and Wavemaker
Mentos Fanta Limited Edition Launch – The Most Unexpected Collaboration EverNestlé and Publicis Groupe / Publicis Worldwide
NESCAFÉ CAFÉ VIỆT Strong Coffee for Strong-minded MenHEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar / DENTSU REDSTAR
TIGER SOJU INFUSED LAGER LAUNCH: ASIAN EXPLOSION IN A BOTTLE
Real Time Marketing
Grab Vietnam and Mindshare Vietnam / WPP
Grab Weather Rescue – A Novo “Skincare” Solution For This SummerGrab Vietnam and Grab Vietnam
Grab x Google Travel BravelyHeineken and Leo Burnett
HEINEKEN SILVER Cancel ProofGrab and Grab
Highland Coffee treats after every Grab Ride: CRM cross-selling with a twistL’Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd.
L’OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHONHEINEKEN VIETNAM BREWERY LIMITED COMPANY and DENTSU REDSTAR
TIGER CRYSMASVietjet and PMAX
VIETJET – Personalization with Real-time Data
IMPACT MEDIA
Omnichannel Marketing
Sabeco and EssenceMediacom Vietnam
BSG Lager Tet 2023 – 63 is 1Amazon Global Selling and PMAX
Go Further & Grow BiggerHeineken and Leo Burnett
HEINEKEN SILVER Cancel ProofTechcombank and dentsu Redder
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?VNGGames and VNG
Kiem The Originnovation: How a Remake Game Rises to Mobile DominationMondelez International and Publicis Worldwide
OREO Blackpink in Your Oreo
Cross Digital Media Marketing
Nestlé Vietnam and Mindshare Vietnam / WPP
“QUIET” NATURE REGENERATES YOUR “LOUD” LIFESabeco and EssenceMediacom Vietnam
BSG Lager Tet 2023 – 63 is 1FORD and Mindshare Vietnam / WPP
DATA – NEXT-GEN ENGINEAnheuser-Busch InBev and dentsu Redder
How Beck’s Ice achieved a phenomenal growth with a small budget campaign in a media overwhelming beer category in VN?Vietnam International Bank and TKL Corporation
How The Masked Singer VN successfully vocalize VIB’s brand message and enrich its customers experienceL’Oreal and Starcom
L’OREAL PARIS Building The #1 Serum
Social Media Marketing
Nestle and Mindshare Vietnam / WPP
Connecting with Nature, Regenerating the Youth – LaVie’s success storyABBOTT and Hakuhodo SAC
ENSURE GOLD 2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers’ ActionNestlé and Publicis Worldwide / Publicis Groupe
NESCAFÉ Đi-toxMondelez International and Publicis Worldwide
OREO Blackpink in Your OreoPNJ and PNJ
Trao nhau khoanh khac, Ghi dau mot doi
Creator / Influencer / Celebrity Marketing
SAIGON BEER-ALCOHOL-BEVERAGE CORPORATION (SABECO) and T&A Ogilvy
Bia Saigon Chill | The Chill Fest 2023 | An experiential community platform for all chillers unitedGHTK and dentsu Redder
How GHTK creates the highest top of mind consideration & emotional appreciation among small medium online merchants communityTechcombank and dentsu Redder
How Techcombank Inspire achieved the highest TOM by truly staying connected and speaking out young consumer mindset: WHY NOT?L’Oreal and STARCOM VIETNAM
L’OREAL PARIS Skin Lab ShowNestlé and Publicis Worldwide / Publicis Groupe
NESCAFÉ Đi-toxSamsung and Starcom
SAMSUNG GALAXY S23 Make Your Epic Moments More DesirableVietnam Airlines and Novaon Digital
SPACE TO SPEAK YOUNG MIND
Gaming, Gamification & E-Sports
Bayer Vietnam and EssenceMediacom Vietnam
2PM Positive RideSamsung and CircusDigital
8KING ĐẠI CHIẾNGoogle and Dentsu Creative
Google: Defeating cyber Bad Friends togetherTechcombank and dentsu Redder
How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?Samsung and Leo Burnett
SAMSUNG GALAXY A The Ungaming Gaming CampaignVNGGames and Appier
VNG’s Remarkable Journey: Transforming Mobile Gaming with Thien Long Bat Bo 2 and Fostering Unparalleled Brand Loyalty
EMERGING TECH MARKETING
Data Insights / Contextual Marketing
The Coca-Cola Company and EssenceMediacom Vietnam
Beating the Heat with Context and ContentNestlé Vietnam and Mindshare Vietnam / WPP
HOW LA VIE 19 LITERS TRANSFORMS ITS BUSINESS MODELVietjet Air and AKA DIGITAL VIETNAM
Leverage Zero & First Party Data to Grow at ScalePernod Ricard and Dentsu Creative
Pernod Ricard: Raising the bar 11x on Lifetime valueSamsung and Starcom
SAMSUNG GALAXY S23 Make Your Epic Moments More DesirableHEINEKEN VIETNAM BREWERY LIMITED COMPANY and DENTSU REDSTAR
Strongbow Festive 2023 – THE CULTURAL LEAP OF AN OUT-CIDERVNGGames and INNITY SOFTWARE AND ADVERTISING COMPANY LIMITED
Vo Lam Truyen Ky MAX – Programmatic Marketing to the MAX
Programmatic
Sabeco and EssenceMediaCom Vietnam
Driving Brewing Credentials for Bia Saigon Through AI Powered ProgrammaticGrab Vietnam and Grab Vietnam
Grab x Google Travel BravelyVNGGames and VNG
Kiem The Originnovation: Programmatic in ActionSamsung and Starcom
SAMSUNG GALAXY Z Curate Your Flex ModeAudi Vietnam and TenMax Ad Tech Lab
TenMax & Audi – Driving High-End Results with High-Impact Ads. Audi Gains 200% in CTR with 90% Less CostHEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar / DENTSU REDSTAR
TIGER SOJU INFUSED LAGER LAUNCH: IGNITE THE ASIAN COLLISION EXPERIENCE
Experimental / Innovation Technology
Perfetti Van Melle and Wavemaker
Alpenliebe Powderfilled campaignAkzoNobel and Carnival Entertainment / Carnival
Dulux – Enjoy the moment – Painting AI DreamsLarue ( Heineken Vietnam) and Dentsu Redstar Vietnam / Ureka Media
LarueOKE 2023HOZO and Pencil Group Joint Stock Company
MICHAU & DAMSAN: PROMOTE FULL ESSENCE OF HOZO INTERNATIONAL MUSIC FESTIVALMondelez International and Publicis Worldwide
OREO Lucky TwistShell and CLICKMEDIA JSC
Shell Rimula – Ride on Father, Ride on Children
Spatial / AR / VR / NFT / Metaverse Tech
Perfetti Van Melle and Wavemaker
Alpenliebe Powderfilled campaignThe Coca-Cola Company and EssenceMediacom Vietnam
Beating the Heat with Context and ContentHOZO and Pencil Group Joint Stock Company
MICHAU & DAMSAN: PROMOTE FULL ESSENCE OF HOZO INTERNATIONAL MUSIC FESTIVALHEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar
TIGER CRYSTAL RAVE – THE FIRST-EVER PHYGITAL MUSIC EXPERIENCE TO LEAD & BREAK BEER CONVENTION TO THE YOUNGSTERS
E-COMMERCE MARKETING
Live (Streaming) E-commerce
NESTLÉ VIETNAM and AnyMind Group, Vietnam
How Starbucks At Home – A Premium Instant coffee mix pioneered the full-funnel influencer approach to drive astonishing resultsL’Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd.
L’OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHONAmorepacific and meLive
Laneige entering live commerce in VietnamSamsung and Starcom
SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable
Integrated Ecommerce Innovation
Grab Vietnam and Grab Vietnam
GrabConnect – Digitalising Vietnam’s Farm-to-Door Supply ChainHeineken and Leo Burnett
HEINEKEN SILVER From Gems to SilverNestlé Vietnam and Mindshare Vietnam / WPP
HOW LA VIE 19 LITERS TRANSFORMS ITS BUSINESS MODELL’Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd.
L’OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHONSamsung and Starcom
SAMSUNG GALAXY S23 Make Your Epic Moments More DesirableShiseido and Wavemaker
Shiseido 150th Anniversary campaign on Lazada
O2O / New Retail / Innovative & New Tech Sales Channels
The Coca-Cola Company and EssenceMediacom Vietnam
An Epic Promo – An Epic FOMOViet Thai International and Interspace Vietnam
COST-PER-PROMOTION Model: Mar-Tech-Com All-in-One SolutionGrab Vietnam and Grab Vietnam
GrabConnect – Digitalising Vietnam’s Farm-to-Door Supply ChainGrab and Grab
Highland Coffee treats after every Grab Ride: CRM cross-selling with a twistGrab Vietnam and Grab Vietnam
MYNAME Promocodes – Turning Grab Transport Drivers into GrabFood Affiliate MarketersRohto and Dentsu Creative
The Hada Labot: The Retail Robot that Goes to You
CREATIVE
Customer (CX) / User Experience (UX) & Design
Perfetti Van Melle and Wavemaker
Alpenliebe Powderfilled campaignThe Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam
Coca-Cola Promo 2023 | “From PROMO to FOMO”Techcombank and dentsu Redder
How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?Nestle and Nestle/La Vie
LA VIE – HOW A BRAND REVITALIZED ITSELF BY REGENERATING THE YOUTHMondelez International and Publicis Worldwide
LU Mother’s DayShell Vietnam and EssenceMediacom Vietnam
Ride On Father, Ride On ChildHeineken and Hakuhodo Vietnam
Tiger Crysmas – TURNNING PASSION INTO MAGIC
Personalisation
Nestlé and Nestlé/ La Vie
Choose La Vie – Your 30years of Natural Goodness and MoreMondelez International and Publicis Worldwide
KINH DO TRENDitions SwapGrab Vietnam and Grab Vietnam
MYNAME Promocodes – Turning Grab Transport Drivers into GrabFood Affiliate MarketersSamsung and Samsung Vietnam
SAMSUNG GALAXY Z FLIP4 | Z FOLD4 – CURATE YOUR FLEX MODEVietjet and PMAX
VIETJET – Personalization with Real-time Data
Short or Long Form Video
Nestlé Vietnam and Nestle/La Vie
Choose La Vie – Your 30-years of Natural Goodness and MoreThe Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam
Coca-Cola – “Potluck 2023” – The power of content to get Gen Z adopt a new ritualABBOTT and Hakuhodo SAC
ENSURE GOLD 2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers’ ActionPepsico Food Vietnam Company and TikTok Pte. Ltd.,
GEN-Z PHY-GI-VERSEGrab and Grab
Highland Coffee treats after every Grab Ride: CRM cross-selling with a twistGHTK and dentsu Redder
How GHTK creates the highest top of mind consideration & emotional appreciation among small medium online merchants communityThe Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam
Sprite “Heat Happens, Stay Cool” 2022
Details about MMA Impact Vietnam 2023:
Time: 08:30 – 17:30, October 26, 2023Venue: InterContinental Saigon Hotel, Corner of Hai Ba Trung and Le Duan, Ben Nghe Ward, District 1, Ho Chi Minh CityRegistration link: https://www.mmaglobal.com/impactvietnam2023
Details about Smarties Gala Night Vietnam 2023:
Time: 18:30 – 21:30, October 26, 2023Venue: InterContinental Saigon Hotel, Corner of Hai Ba Trung and Le Duan, Ben Nghe Ward, District 1, Ho Chi Minh CityRegistration link: https://www.mmaglobal.com/smarties/awards/programs/vietnam/gala
PR Newswire is the official news distribution partner of MMA Impact Vietnam 2023.
CONTACT: Lily Nguyen, lily.nguyen@mmaglobal.com
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SOURCE MMA Global Inc.; MMA Vietnam