Adobe introduces new beta features and an all-in-one app to streamline creativity and content curation.
In a landscape where AI is enmeshed in the constant debate of creativity and convenience, brands want both for their customers. But measuring up to these standards isn’t easy.
The human angle, with its touch of emotions and creativity, has always set art apart. It’s what makes every piece unique. To measure up to it and open newer avenues for graphics, Adobe is taking creativity a step ahead.
The brand has introduced significant upgrades to its Creative Cloud platform. With the new creative software tools in the application, users will now be able to create graphics and visuals, convert long-form videos to short clips, and animate still images, among others.
These capabilities are driven by its flagship technology, Firefly.
Additionally, Adobe also launched a new all-in-one AI-driven Firely app at their annual creative conference. The platform will support AI-assisted content creation, ideation, and production.
This new introduction could make content curation easy for creative thinkers and bring structure to their imaginations. It will provide creators with everything that they need to elevate their skills and offer the world a glimpse into their creativity.
“Adobe is laser-focused on empowering creative professionals with the best tools to do their best work, which means bringing them more speed, precision, control, flexibility, and, of course, amazing creative superpowers,” says the VP of Product Marketing at Adobe’s Creative Cloud.
Adobe’s strategic move comes at a time of serious conjecture.
Artificial intelligence is most often regarded as a competitor to human creativity and never a tool of support. But the software giant disagrees – creativity and AI can definitely go together, and they aim to prove it through their innovative updates.
AI is the future, and to ignore that it could leave an impressionable mark on the creative avenues is a step towards our own stagnancy.