Every AI innovator in the market is increasing its investment into AI. And Amazon hopes to establish itself as the competition to watch out for.
Amazon introduced its GenAI model series, called Nova, in December last year. This year, the e-commerce giant promises to unveil a new model in this series – one with advanced reasoning abilities.
These AI reasoning models are designed to think through thoughts, i.e., use the ‘chain of thought’ tactic and identify the solution to complex problems. In addition, the model will also be capable of ‘quick thinking’ and complex outputs after thinking for an extended period.
It would be a hybrid reasoning model – the first for Amazon.
This could be a stepping stone for Amazon, as it hopes to rival the world’s first hybrid reasoning model – Anthropic’s Claude 3.7.
Anthropic is backed by Amazon, with the e-commerce powerhouse investing almost $8 billion in the AI organization.
Through the Nova series, Amazon hopes to rival the tech powerhouses’ AI models, OpenAI’s ChatGPT and Google’s Gemini. It hopes to establish competitive pricing for its AI and launch it in the top 5 of SWE, Berkeley Function Calling Leaderboard, and AIME in terms of coding and mathematical capabilities.
Amazon’s Nova series could set a benchmark in the AI landscape. Currently, OpenAI continues to lead the game. But with these tech companies rushing to serve their customers with fresh and updated models, no one is aware of the ultimately winner in this tech race.
Each new AI model is unique and entails more innovative capabilities. This proves the unimaginable possibilities tech has offered, proving the sky is the limit for them.