What draws you to marketing and technology? Which aspects do you find the most fascinating? What draws me to marketing and technology is the synergy between creativity and logic. Marketing allowed me to tell compelling stories that resonate with people, while technology enables you to reach them in ways that were unimaginable before. The most fascinating aspect for me is how technology, particularly AI, can now predict customer behavior and personalize experiences at scale. It’s a perfect blend of art and science. Could you tell us about your experience with Enterprise Software Sales? My experience with Enterprise Software Sales has…
Author: Ciente Editorial Team
Read More
The global cloud market is poised to cross $ 670 billion this year. Though the pecking order in the space has remained almost static- with Amazon, Microsoft, and Google holding the top 3 positions, Gen AI has brought a new revolution. ” I would compare the cloud market to a high-speed race. It’s about accelerating, yes, but ultimately, you need the right strategies not only to keep up but to actually win. And invest in your people- they are the greatest asset- like a pit crew that can keep your cloud engine running smoothly. ” – said Denys Petrov (Head…
There are general frameworks marketing & data leaders can adopt, but we must get into the nitty-gritty of it and create room for flexibility. In this podcast, Naomi Liu (Director of Global Marketing Operations, EFI) and Suruchi Bhargava (CMO, Ciente) lay out the foundation for effective and agile marketing ops, including best practices, analytics, and cross-team collaboration. Learn how to structure your marketing team perfectly because we all could use some certainty in an uncertain world. Naomi LiuDirector of Global Marketing Operations at EFI Naomi Liu is the Director of Global Marketing Operations at EFI, a world leader in the…
Gen AI is more than a business case today, owing to its multimodal functionalities. It’s not a leap into the future; it is the future. In this conversation, Faranak and Suruchi discuss the practical use cases of Gen AI, top cloud tech trends, and the new customer landscape. Learn from Google’s Director of Global Strategic Initiatives what it takes to win modern customers and prioritize strategic initiatives. It’s time to differentiate beacons from white noise. Listen now! Faranak Farahmand Pour Director of Global Strategic Initiatives at Google Currently based in Dubai, Faranak brings a leadership mindset and a track record of execution…
Modern CEOs deal with mounting demands and must speedily pivot in the VUCA world to deal with disruption head-on. In this episode, ML (CEO- APAC, Indicia Worldwide) and Suruchi (CMO, Ciente) discuss dealing with this redefined role, data overload, tech-empowered creativity, and fostering psychological safety in the organization. There are experiences tech enables- and creativity delivers. All you need to do is to learn to build a new relationship with data. Connect the dots. Here’s your podcast. About the Guest: Mahalakshmi Srinivasan DsouzaCEO- APAC, Indicia Worldwide Working parent | CFO turned CEO |Keen learner With over 24 years’ experience across…
Let’s face it – marketing budgets are often the first to get slashed. But as marketers, we’re constantly challenged to achieve ambitious goals with limited resources. How can you tread this tightrope? In this TechTalk episode, Marisol González Orellana (Director, Latin America Marketing at Palo Alto Networks) and Suruchi Bhargava (CMO at Ciente) explore leveraging your ecosystem of partners, upskilling your team, and harnessing the power of AI for greater efficiency and personalization. You must see every marketing dollar from the lens of investment and how it adds to the bottom line, not immediately- but someday. Here’s your podcast! Marisol…
In the ever-evolving landscape of technology, the role of the CTO has transcended traditional boundaries. No longer confined to merely mastering technological advancements, tech leaders now spearhead strategic tech investments that drive tangible value. Modern tech leaders must tactfully balance technology resources and financial strategies, bridging the gap between technical intricacies and impactful investments for business growth. Join Jeremy Ung (CTO, Apptio) and Suruchi Bhargava (CMO, Ciente) as they explore the transformative potential of data and technology in this bite-sized episode. About the Guest: Jeremy UngChief Technology Officer, Apptio Jeremy Ung is Apptio’s Chief Technology Officer, leading the Engineering, Operations,…
As the Vice President at Infinite, how do you contribute to setting the strategic direction for the engineering and technology initiatives within the company? At Infinite, I play an IT executive role and help set up the strategic direction for engineering and technology initiatives within the company by employing a multifaceted approach: I closely work with the Telecom, and Media Business Unit to align the overall business objectives and identify how emerging communications technology can support and drive these objectives forward. Our IT strategy is fully aligned with the company’s broader business goals. We foster a culture of innovation across…
AI has made inroads into all customer-facing functions and has carved out a place for itself in the marketer’s toolkit, a special one at that. Since this was decades in the making, AI is nothing close to a fad; it’s a radical concept for the economic value it generates. In this episode, Vedanarayanan Vedantham (Marketing leader, Microsoft) and Suruchi Bhargava (CMO, Ciente) drill down into the specific use cases of AI-powered marketing. About the Guest: Vedanarayanan VedanthamMarketing leader, Microsoft Veda has helped build and grow multiple digital products & brands across Fintech, health tech, Ed-Tech, and online travel. He has a versatile mix of global experiences…
Synergizing IoT with software is a game-changer reforming gadget interaction and communication. It opens up limitless opportunities but comes with demanding challenges. Do you have what it takes?